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As Wal-Mart Goes … Are Wal-Mart's weekly sales the best index of national economic health?
MSN slate ^ | June 10, 2003 | By Daniel Gross

Posted on 6/16/2003, 12:10:01 AM by Sonny M

In 1952, General Motors President Charles Erwin Wilson told a congressional committee that "What is good for the country is good for General Motors, and what's good for General Motors is good for the country." The implication was that the nation's largest manufacturer—in the 1950s, GM's revenues accounted for about 3 percent of GNP—was a reasonable proxy for the economy as a whole.

More than 50 years later, the economy has changed, and so has GM's standing. Last year, Wal-Mart—the nation's largest retailer since 1991—displaced GM atop the Fortune 500 as the nation's largest company by sales. Wal-Mart's revenues constitute close to 2.5 percent of GNP. Given the degree to which our collective health relies more on the insatiable American consumer than on the declining American manufacturer, does it make sense to consider Wal-Mart as today's best economic proxy? Should there be a Wal-Mart Index?

There are two long-standing indexes of weekly retail activity. The Instinet Redbook Retail Average counts same-store sales at a sample of large retailers. And the Bank of Tokyo-Mitsubishi issues a weekly index of chain store sales, of which Wal-Mart and Target are the main components.

But some pretty smart observers believe that Wal-Mart alone gives the best real-time snapshot of what's going on in the American economy. Every Monday, the chain issues weekly sales figures from its 2,870 stores and 520 Sam's Club warehouses, In February, Marc Zandi, the highly quotable economist at Economy.com identified Wal-Mart's weekly sales, which you can find through the "Sales & Summaries" link here, as his favorite indicator.

Business-friendly author Robert Slater's new book, the Wal-Mart Decade, makes the case that Wal-Mart has morphed into today's GM. When founder Sam Walton died in 1992, Wal-Mart had 1,714 stores, 371,000 employees, and $43.8 billion in annual sales. But in the past 11 years, the discount chain that used to cater almost exclusively to rural consumers has become far more representative of the U.S. economy, in all its girth and complexity. Last year, Wal-Mart had $244 billion in sales. With 1.38 million employees, Wal-Mart is the world's largest private employer. It profits by feeding cheap imports to insatiable, leveraged American consumers. Like the nation as a whole, Wal-Mart is a massive user of technology. Few companies have made more efficient use of logistics, merchandise-tracking, electronic payments and invoicing, and inventory management. This study by McKinsey suggests that Wal-Mart alone accounted for a big chunk of U.S. productivity growth between 1995 and 1999.

Wal-Mart has also vastly expanded its offerings so that it is more broadly representative of the American retail scene. Today, it sells more toys than Toys 'R' Us. It entered the grocery business in the mid-'90s and is now the nation's largest grocer. The company operates gas stations at 700 locations. From consumer electronics to books, Wal-Mart is proving the ultimate category killer. Just today, Wal-Mart announced it was going to get into DVD rentals.

This Fortune article shows just how significant a force Wal-Mart is. Writer Jerry Useem identifies massive companies — Revlon, RJR, and Tandy Brands, to name a few—that derive more than 20 percent of their sales from Wal-Mart. As Useem writes:

Wal-Mart is not just Disney's biggest customer but also Procter & Gamble's and Kraft's and Revlon's and Gillette's and Campbell Soup's and RJR's and on down the list of America's famous branded manufacturers. It means, further, that the nation's biggest seller of DVDs is also its biggest seller of groceries, toys, guns, diamonds, CDs, apparel, dog food, detergent, jewelry, sporting goods, videogames, socks, bedding, and toothpaste—not to mention its biggest film developer, optician, private truck-fleet operator, energy consumer, and real estate developer.

Of course, there's reason to be cautious about placing too much credence in the Wal-Mart weekly sales figures, which are delivered in a deadpan by an anonymous investor relations official. For instance, Wal-Mart doesn't sell automobiles, which can account for 10 percent to 20 percent of overall retail sales. And while Wal-Mart entered its 50th state, Vermont, in 1995, the company is nowhere near as geographically distributed as, say, McDonald's. Since it built out in concentric circles from Arkansas, the chain is disproportionately concentrated in areas of comparatively low population. Like the Republican Party, it is weak on the affluent urban coasts and dominant in the comparatively poorer and rural interior. Wal-Mart's New York operations are roughly the same size as its Mississippi operations.

Also, weekly reports are notoriously volatile—a spate of bad weather or an event that momentarily distracts the attention of the nation (the war on Iraq, the D.C. sniper story) can affect it. This volatility is precisely why some of the other department stores no longer report weekly data. Earlier this week, J.C. Penney said it would no longer give sales updates, following recent dropouts like Federated Department Stores and Sears. (These chains, and virtually all others, provide monthly figures.)

Ultimately, the Wal-Mart weekly sales figure's best use may be as a potential negative indicator. "Because they're a discount retailer, they're one that is going to do comparatively well in a weak economic environment," said Scott Hoyt, director of consumer economics at Economy.com. "So if you see Wal-Mart sales start to turn negative, it's hard to imagine that consumer spending is growing anywhere."


TOPICS: Business/Economy; Extended News; News/Current Events; Philosophy
KEYWORDS: business; economy; freetrade; gm; jobs; protectionism; walmart
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Wal-Mart is one of those companies that has benefited from free trade according to most economists, they are supposed to be the prime example of free trade, as they expand, and create new jobs, while selling goods that used to be made here but are now manufactered abroad. Consumers shop there for the low prices, and manufacturing costs overseas reduce many of the prices, while many people work there, selling those foreign made goods.
1 posted on 6/16/2003, 12:10:01 AM by Sonny M
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To: Sonny M
Wal-Mart's weekly sales are the best indicator of Red China's economic health.
2 posted on 6/16/2003, 12:17:33 AM by exit82 ( All I have needed, Thy hand has provided. Great is Thy faithfulness,Lord,unto me.)
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To: Sonny M
I buy a few things at Wally World!
3 posted on 6/16/2003, 12:20:27 AM by Ernest_at_the_Beach (Iran Mullahs will feel the heat from our Iraq victory!)
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To: Sonny M
No Walmart sales are not an indicator of US economic health.

Walmart well soon go the way of K Mart.

4 posted on 6/16/2003, 12:21:57 AM by Kay Soze (France helped Osama Bin Laden kill 3,000 US citizens in New York on Sept 11,2001.)
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To: Sonny M
Something to consider. Many Wal-Marts have been turned into Super Stores. This also can greatly affect how many shop there since you can basically get everything at once. Diversification in product gives a natural advantage.

What I don't understand is why everyone considers what is happening economically a bad thing. IMHO I think it is just cleaning out all those corrupt companies or the ones who had poor business practices of over-production. All the local businesses that have been closing down here did an over-kill. Instead of steady production & sells they would do over-time then lay-offs then over-time and on and on. That seems to me a shoddy way of doing business.
5 posted on 6/16/2003, 12:22:55 AM by kuma
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To: Sonny M
bump
6 posted on 6/16/2003, 12:24:53 AM by RippleFire
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To: exit82
I spend a lot of time in a relatively small town in Florida, which is about to get its Walmart supersized, whatever Walmart calls those huge stores. Many of my friends lament the impact on small business in the area. However, it's hard to fight the tape: you go in and Walmart has what you want at a price that only Costco (operating on warehouse sized sales) can beat.
7 posted on 6/16/2003, 12:25:22 AM by JoeFromCA
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To: Sonny M
if you believe some on FR...the shoppers at Walmart are of no consequence becuase its only the rich people that are important to the economy...
8 posted on 6/16/2003, 12:31:05 AM by cherry
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To: cherry
I actually do have a grudge with Wal Mart. Some of there practices are wrong. They come into an area and undercut the local competition, run them out of business, then raise there prices back up again. In essence, other departments will subsidize the losing department untill the compeition is dead. Its an illegal practice, and diffiuclt to prove for some reason (i.e. they got good lawyers).

An example would be if I had a hardware store, then Wal-mart comes in, slashes its prices and runs me out, and if I'm lucky, they'll give me a job working for them, but more likely, they probably booted me out of my house before they ran me out of business, which leads me to my biggest gripe.

Emminent Domain, in the article it mentioned there "real estate" development, Wal-Mart is one of the worst (COSTCO is the worst and ranks number 1 nationally in use and abuse of) offenders in using emminent domain. Politicians generally side with them and help them because as Wal-Mart would say "We will pay alot in taxes and create alot of new jobs". Wal-Mart simply has the local government delcare an area to be condemned, then goes out and buys it from the local government for well below market value and builds its superstores while running its competitors out of business. Yes they create jobs and pay alot in taxes, but by that logic I could make the whole country homeless and build costco's everywhere, with all the goods manufactered overseas to boot.

9 posted on 6/16/2003, 12:39:05 AM by Sonny M ("oderint dum metuant")
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To: JoeFromCA
I HATE it when just a few business owners have a monopoly in a small town and gouge the locals. Why should 100 benefit at the expense of 1000, rather than what happens when a Walmart moves into town... 100 suffer nad 1000 prosper.
10 posted on 6/16/2003, 1:00:13 AM by AmericaUnited
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To: Sonny M
"Walmart well soon go the way of K Mart. "

I don't know that that would be a bad thing. But what makes you say that?

11 posted on 6/16/2003, 1:03:40 AM by DannyTN (Note left on my door by a pack of neighborhood dogs.)
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To: kuma
What I don't understand is why everyone considers what is happening economically a bad thing.

I don't know. It might be because millions of us are earning a lot less if we are employed. That is because Wal-Mart has helped ship good American jobs to China. Wal-Mart is simply the Chinese dictatorship's biggest chain of stores in America.

12 posted on 6/16/2003, 1:14:12 AM by NoControllingLegalAuthority
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To: NoControllingLegalAuthority
That is because Wal-Mart has helped ship good American jobs to China.

How did they do that?

13 posted on 6/16/2003, 1:15:33 AM by TomB
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To: exit82
Oh Really? If you'd invested $1,600 in Wal-Mart stock in 1971,
it would now be worth $11,500,000.00 USD and would provide an annual dividend income of $500,000. Not to shabby. Sam paid his investors well.
14 posted on 6/16/2003, 1:23:50 AM by kylaka
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To: Sonny M
I actually do have a grudge with Wal Mart. Some of there practices are wrong. They come into an area and undercut the local competition, run them out of business, then raise there prices back up again.

I don't like them either.

They import a bunch of crap from China, not to mention the fact that they had Hitlery on the board of directors. The latter alone is indictive of corruption.

I'd much rather spend my money with smaller businesses that aren't part of some incesticous (sp) monster.

15 posted on 6/16/2003, 1:27:35 AM by Mulder (Live Free or die)
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To: Kay Soze
"...Walmart well soon go the way of K Mart."

Uh, I wouldn't bet a dime on that happening.

You're saying that a company that employs 1.38 MILLION people will soon be on the verge of bankruptcy? Do you realize how little sense that makes? Did you even read the friggin' article? All they don't sell is cars, and if you blink, they'll probably be selling THEM!

Because you don't like them, doesn't mean they are going away. It's not that easy.

16 posted on 6/16/2003, 1:30:35 AM by FlJoePa
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To: Sonny M
I avoid Wal Mart. I can feel any intelligence and class drain from me as I walk in the door. Probably because I place no pride in ownership of cheap Chinese made goods.
17 posted on 6/16/2003, 1:34:54 AM by Last Dakotan
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To: NoControllingLegalAuthority
You didn't explain how over-production and under-selling is a good thing. Some businesses did it to themselves by trying to be bigger than their market.
18 posted on 6/16/2003, 1:35:01 AM by kuma
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To: TomB
I never said wal-mart would go the way of K-mart, you posted to the wrong dude.
19 posted on 6/16/2003, 1:38:21 AM by Sonny M ("oderint dum metuant")
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To: FlJoePa
I've been told that the Wal-Mart SuperCenter in Cullman, Alabama has started selling used cars.
20 posted on 6/16/2003, 1:38:33 AM by proudofthesouth
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