There have been threads on their new program offerings for a couple months now (I don't know good search terms to find the threads).
There is also the marketing teams working to feminize men. This week they are calling the men who buy into this "metrosexuals". There was a fashion show last year (early this year?) that tried to sell the idea of breast falsies for "straight" men (I think in Australia or Europe).
There have also been the attempts at selling makeup to men (facial and nail polish).
So far none of these "trends" seems to have been profitable yet those who push their agenda keep floating out these ideas.