Madonna Is The New Face Of GAP

BBC On Line ^ | July 17, 2003 | staff writer

[yankeedame]

Last Updated: Wednesday, 16 July, 2003, 08:41 GMT 09:41 UK

Madonna is new face of Gap

Madonna follows in the footseps of stars such as Anjelica Huston

Singer and actress Madonna is the new face of the US clothing giant Gap. A spokeswoman from the clothing chain said the new campaign would also star rap diva Missy Elliott and would start on 28 July.

Madonna joins a stable of celebrities including Anjelica Huston, Dennis Hopper and Macy Gray as a front person for the casual clothing label.

Media analysts are hailing Madonna's inclusion as Gap's biggest celebrity coup yet.

"This is the coolest idea. Madonna has kept her image fresh," said Mike Toth, president and chief creative director for Toth Brand Imaging, a US brand and advertising company.

Madonna has not appeared in many commercials, although she did front a campaign for Pepsi in 1989 which used her song Like a Prayer. The ad campaign collapsed after one day due to the controversial music video for the song.

Sales recovery

The Gap adverts are also expected to include tie-ins with Madonna's children's book, The English Roses, which is due out on 15 September. Madonna is currently at number two in the UK singles chart with her song Hollywood.

Gap has made a concerted effort to lure young shoppers into its stores by using celebrities in its advertising.

The clothing chain, which has suffered criticism for the way in which it produces its clothes in developing nations, has recovered after suffering a recent slump in sales.

In May it announced a significant rise in profits in its first quarter earnings to $202.5m (£126m).

[yankeedame]

Isn't she getting a bit long in the tooth? Esp. to be shilling for a company that caters to teens?

[Support Free Republic]

Chrysler Corporation was to add a new car to it's line to honor Bill Clinton. The Dodge Drafter was to begin production in Canada this year, but the car had to be pulled out of production when initial tests showed that the little white lines on the road kept disappearing all the time.

Free Republic

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[Semper Paratus]

Madonna? GAP?

Not touching that!

[OldFriend]

GAP has moved on to catering to business casual clothing. Very classic and very popular. They had a great earnings year.

Hard to figure who made this decision.....dumb dumb dumb.

[FlJoePa]

Conan remarked on this last night. Said that GAP khaki's will now come in pleated and crotchless styles.

[Plutarch]

They're crazy. Might as well sign Michael Jackson --- nearly the same revulsion on seeing her visage.

[Lijahsbubbe]

She looks really dried up.

[bluejean]

And this is interesting....why?

[Charles Henrickson]

. . . . . . . . . . . . . . . . . . . . The New Face of the Gap

[prairiebreeze]

Ow! That hurts to look at.

Prairie, heh

[Wright is right!]

"Madonna? GAP? Not touching that!"

Hundreds of others have, though.

Michael

[mhking]

Madonna's children's book, The English Roses

I never could imagine the day I'd see "Madonna" and "children's book" in the same sentence.

"Hold muh beer 'n watch this!" PING....

If you want on or off this list, please let me know!

[Hillary's Lovely Legs]

Madonna or Valerie Harper? You be the judge

[ken5050]

Short the stock...

[Trueblackman]

Well let us see here...A pretty much washed up music artist, who only claim to fame was taking off her clothes and selling sexy and a store made famous by a bimbo white house intern wearing a semen stained blue dress. There could not have been a perfect match on this one, I would will all the GAP products be sold with semen stains included or what?

[LetsRok]

GAP has moved on to catering to business casual clothing. Very classic and very popular. They had a great earnings year.

The GAP makes very poor quality clothing that feels as cheap as it looks. Banana Republic is a better choice for lower cost women's clothing.

[FierceDraka]

Haw haw haw! She must see that her celebrity train is nearing the end of the line. Her career is reaching the point where she's famous more for just being famous than for any work she's done recently.

Think Liz Taylor, Barbra Streisand, and Liza Minelli. Just wait, and you'll start seeing drag queens dressing like her - a sure sign that she's an old worn out hag. ROFLMAO!

[DeuceTraveler]

She's perfect with that gap in her teeth.

[.45MAN]

Her voice hasn't made much money lately, and I doubt her face will either.....

[ewing]

lol, Good one HLL..