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Entrepreneurs are rushing to join the party. Atkins Nutritionals Inc., the food company started by Atkins before his death this year, sold $100 million worth of 90 low-carb products last year. Weight Watchers is introducing a low-carb pasta. Michelob hawks its new beer Ultra with the slogan, "Lose the carbs. Not the taste." (Michelob refuses to specify how the beer is selling but says it has "exceeded expectations.") And in California, New York, and, improbably, Texas, you can get freshly prepared Atkins meals delivered hot to your door. No one can specify the size of the Atkins market, but experts estimate it's at least $1 billion per year.

Lookin' good, Sam!

As the evidence continues to mount that low-carb eating is a healthy lifestyle more and more companies will jump on the bandwagon and begin marketing low-carb products. I predict within 6 months this market will explode.

There was a health food/vitamin store near me that recently switched gears to a "low-carb" emphasis. Signs on the storefront advertise "low-carb" and "no-carb" products and it seems to be doing a brisk business. I get my multi-vitamins and pysillium husks there (helps get more fiber in the diet).

I think it is a matter of time before restaurants come out with "normal-carb" menus. But already, most restaurants will cater to the normal-carb folks and I have never had a problem making substitutions for high-carb items. The waitstaff appear to have been trained on this way of eating and many of them eat that way themselves.

Anyway, time for my walk...