Stopped buying them when the first factory moved to Mexico.
Levi Strauss to eliminate up to 650 jobs
Facing pressure to lower the prices of its clothes, jeans maker Levi Strauss & Co. said Wednesday it will cut up to 650 jobs in the United States and Europe to slash its expenses.
The cuts represent 5 percent of Levi's worldwide work force of 12,500 employees and continues an overhaul that has eliminated thousands of Levi's jobs. Just last year, Levi's closed six U.S. manufacturing plants in a move that laid off 3,600 workers.
The San Francisco-based company said about 350 of its salaried U.S. workers will lose their jobs in the latest purge. Levi Strauss also is pursuing a plan to cut 300 European jobs if it can obtain the required approvals from government regulators who oversee layoffs there.
Most of the U.S. cuts probably will be concentrated in San Francisco, company officials said Wednesday. Other jobs will be eliminated in sales offices scattered across the country.
The jeans maker has been struggling to reverse a six-year slide in its sales as consumers began buying more trendy or less expensive clothes.
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