So you - along with many others - have devalued the word “hate” to the point where it is no more than an attention getting expression.
What term do you use when you wish to express actual real hatred?
Devalued? On the contrary, I have elevated the term. It's especially relevant here because, in American culture, the word is consistently used as a political weapon, especially against conservatives.
Ever hear of so-called "Hate Crimes?" These are "crimes" which only "Thought Police" are allowed to define.....usually against conservative speech.
Other good synonyms for hate are despise, detest, abhor, abominate, execrate, loathe, contemn, disdain, scorn.
Scornful....now that's a good word---- with Biblical connotations----to describe those who disdain The Passion of Christ movie.