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A search on the King James text from the NT, from www.holybible.com's search page shows 23 instances of the word "hell", of which the great majority are uttered by the Lord. Eliminating parallel duplicates from the Gospels relating the same events, I come out with about ten.

Ten references to this doctrine by our Lord tells us there is a place for preaching on Hell. True conviction comes with a true fear of the Lord, contrition of heart, and often accompanies true conversion (the life-changing kind).

It must be preached gently, with all humility, and with seriousness, conviction, and love. I've read accounts that state Jonathan Edwards delivered "Sinners in the Hands of an Angry God" in a monotone. In light of the many discussions on worship style here on FR I will say this: the climate in a congregation accustomed to giggling every few seconds as the pastor sprinkles a continuous stream of jokes undermines the efficacy of a sermon on a very serious subject. For the pastor, this:

I preached as never sure to preach again,
And as a dying man to dying men.
-Richard Baxter