I don't have problems with making practical considerations. But is there anywhere in Rick's story that makes the caveat you did, e.g. "this is for people who have 2 cars, 2 tvs," etc.? This is written to all churches, regardless of size and financial status. This puts a heavy burden on small struggling churches to conform to some sort of material standard or else God will abandon you/you will not grow. Where's there room for God to work in spite of circumstances in that? It is legalistic to keep hammering on practical aspects as if they are of utmost importance. Let's hear about Jesus instead. Because the only thing that sets free is Him, so knowing more and more about him (as opposed to how-to articles/sermons) is what I want. I don't understand why anyone wouldn't want more of Him, unless they aren't his in the first place.
There's no small church that can't sweep the floor, improve the lighting, take the junk off the piano, etc.
Here's a real truth about church attendance for you:
If I get there and it's crowded and I have to fight for a seat, I'll probably not be back.
If I don't have a place to park my car, I'll definitely not be back.
Those seem unbiblical, but they are practical considerations when there are so many churches to go to.