The Reformers took their beliefs in entirely new directions from the established Church.
These folks are taking their beliefs in entirely new directions from the established churches that were spawned from the Reformation and the Restoration and the various other movements that have gone on since then.
...Like paying the church for the forgiveness/absolution of sins, and so forth.
These practices certainly weren't part of the first and second Century church and had no basis in Scripture.
The Reformers took the Church back to the biblical model...not away from biblical Christianity (as these mentioned in the article are doing).