It is just like all the other leftist crap in that it uses inverse logic. Slavery = Liberation in this case. These professional deceivers think they can convince slaves that their misery is actually happiness.
It's really a multi-generational nightmare that plays on the most base human frailities to buy their votes by pilfering the public largess and thus enslaving them emotionally, mentally, and economically.
Once hooked, very few break out of the cycle.