Yes, a fulfillment of prophecy.
Jer 23:27 Which think to cause my people to forget my name by their dreams which they tell every man to his neighbour, as their fathers have forgotten my name for Baal.
Remove YHWH's name, but leave Baal's, go figure.
Exd 9:16 And in very deed for this [cause] have I raised thee up, for to shew [in] thee my power; and that my name may be declared throughout all the earth.
Somebody's hoping that YHWH's name will be forgotten and not spoken.
Now, here's a 'Did YOU know...'
That Baal, when translated into the Greek became (cough, cough) 'lord'!!!!
1) the supreme male divinity of the Phoenician and Canaanitish nations, as Ashtoreth was their supreme female divinity
And lest anyone think that its ok, because it isn't capitalized, the original manuscripts had no upper and lower case letters.
Yes I do know that. Did you read what I posted?