it’s also the result of a process that began when Mr. Shaiman, who splits his time between New York and Los Angeles, alerted his friends and colleagues that Scott Eckern, the musical director of Sacramento’s California Musical Theater, had donated money to a Yes-on-Prop 8 campaign.
So it wasn't enough to pinklist someone who they opposed politically.
Also from that NY Times link:
Is this the first time you’ve created a viral video for the Internet?
I’m so old, I can’t remember. To this extent, certainly. I have done things that have ended up on the Internet. Luckily, nothing sexual. Yet. But the night is still young.
So homosexual sodomy is not sexual, got that?