Boy do I hear that!
I used to subscribe to The Whole Dog Journal because it does great reviews of dog food and treats, and had useful training articles as well.
Somebody on the editorial board went crackers and started including in EVERY issue all these weird articles about crystal healing and aromatherapy and reiki and stuff. Never any scientific studies -- just anecdotal evidence and blether. I cancelled my scrip and told them why -- they didn't get it at all.
There's certainly some evidence for the existence of some sort of vital force in the body -- the entire system of traditional Chinese medicine is based on it, and a Harvard physician went to China and studied it and is apparently trying to get together some sort of empirical study.
But it's a far cry from that to all these New Age loons running around doing stuff without knowing what they're doing.