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Campus Crusade for Christ: What's in a Name? ("Crusade" dropped because of bad image it evokes)
Christian Post ^ | 07/31/2011 | Ken Connor

Posted on 07/31/2011 12:33:39 PM PDT by SeekAndFind

"Salvation is found in no one else, for there is no other name under heaven given to men by which we must be saved.” Acts 4:12 (NIV)

Campus Crusade for Christ, one of the world’s leading evangelistic ministries, is changing its name.

Apparently the passage of time and changing cultural sensitivities have made its old name – in place since its founding on the campus of UCLA in 1951 by Bill and Vonette Bright – a liability. “Campus” evokes images of youth and enthusiasm and institutions of higher learning. But, in the ensuing 60 years, the ministry had expanded into business, military and international venues, so the campus identification was deemed too “limiting.” The word “crusade” evokes hurtful images of Muslims being killed by Christians – not a good thing at a time when Muslims are killing Christians around the world. And “Christ” – well, in our age of radical secularism – enough said.

The good news is the organization’s new name, “Cru,” doesn’t evoke any images at all, (except perhaps that of a rowing team if you merely hear the word and don’t see it). It is the handle now used by many students when referring to the campus ministry. Happily, it’s abstruse enough not to offend anyone.

Avoiding giving offense is important to the ministry. According to Steve Sellers, Cru’s U.S. Vice President, more people are willing to listen to their message about Christ if His name is not included in the ministry’s name. Go figure.

Millions of people around the world have been favorably impacted for Christ since the organization’s inception. My wife and I are included among them. I was first exposed to the ministry in 1967 at Florida State University when I stumbled into a “College Life” meeting being held in the lobby of a dormitory. A student was sharing his testimony about how Jesus had changed his life. Having recently invited Christ into my own life, I lingered behind to learn more. Soon, I joined an “Action Group” Bible study and later spent most of a summer at the organization’s international headquarters at Arrowhead Springs in California attending the “Institute of Biblical Studies.” Along with other students, I shared the Gospel door to door in the riot torn area of Watts in Los Angeles, as well as on the beaches and in other neighborhoods. My wife worked with the ministry in a summer project in Ocean City, New Jersey, sharing the Gospel with whoever would listen. She, too, became active in the campus ministry at FSU. I walked her home after a College Life meeting and, as they say, the rest is history.

Over the course of time, we became increasingly involved in the campus ministry and assumed leadership roles in our own small way. We took seriously Bill Bright’s invitation to help change the world by “confronting” people with the claims of Christ (in the late 60′s and early 70′s, it was all about “confrontation.”) Dr. Bright was a man of great humility and gentleness who appeared to be anything but confrontational. He radiated the love of Christ in his own life, but he was bold and he never hesitated to share the Gospel with anyone with whom he came into contact, from heads of state to the lowliest student on campus. And he exhorted all of us involved in the ministry never to be ashamed of the Gospel and to boldly proclaim Christ wherever we were to whomever would listen. Our lives have been eternally and positively imprinted by our experiences with what is soon to become known as “Cru.”

That’s why Campus Crusade for Christ’s name change comes as a shock, not only to us, but to many others who were involved with the ministry. Eliminating “Christ” from the organization’s name seems incongruous and bewildering to those of us who believe that there is no other name under heaven by which we are saved. Christ himself declared that He is the only way to God and that no one comes to the Father except through Him. (John 14:6). His name will always be a rock of offense and a stumbling stone to those who are put off by his claims of deity and the narrow path to salvation He proclaims. It will ever be so until He comes again in glory.

Meanwhile, I would urge this very effective ministry to rethink its decision. And, along with others, I would say as charitably as possible, “For the love of Christ, please, don’t give up His name.”


TOPICS: Evangelical Christian; Ministry/Outreach; Religion & Culture; Religion & Politics
KEYWORDS: campuscrusade; christian; namechange
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If the name of the organization is so offending, how did it survive for 60 years until someone decided to be offended today?
1 posted on 07/31/2011 12:33:46 PM PDT by SeekAndFind
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To: SeekAndFind

I am offended that they are dropping it. They are dhimmi’s now as far as I am concerned.


2 posted on 07/31/2011 12:38:32 PM PDT by GeronL (The Right to Life came before the Right to Happiness)
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To: SeekAndFind

Call it a jihad. Everyone will be happy.


3 posted on 07/31/2011 12:39:05 PM PDT by no-to-illegals (Please God, Protect and Bless Our Men and Women in Uniform with Victory. Amen.)
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To: SeekAndFind
The word “crusade” evokes hurtful images of Muslims being killed by Christians – not a good thing at a time when Muslims are killing Christians around the world.

The Crusades evoke images of Muslim jihad and invasion of Christendom. The Crusades were defensive.

4 posted on 07/31/2011 12:40:52 PM PDT by GeronL (The Right to Life came before the Right to Happiness)
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To: no-to-illegals

Had to look to see if this was one of those “semi-satirical” postings. Perhaps, their concern now is what political scientists call “organizational maintenance.”


5 posted on 07/31/2011 12:47:10 PM PDT by buridan
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To: SeekAndFind
Someone is playing into the moslems’ hands. Moslems are the most often offended and most offending group of people on the face of the Earth. Words offend moslems, cartoons offend moslems, Jews and Christians offend moslems. There is nothing that does not offend moslems. Organization send a message of fear of moslems when doing the unthinkable and changing words, cartoons, and faith in Christ to satisfy moslems. Terrorism is winning this war .... imho
6 posted on 07/31/2011 12:49:25 PM PDT by no-to-illegals (Please God, Protect and Bless Our Men and Women in Uniform with Victory. Amen.)
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To: SeekAndFind

no Christ,

no salvation.


7 posted on 07/31/2011 12:50:50 PM PDT by ken21 (dem + rino progressives -- destroying america for 150 years.)
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To: buridan
organizational maintenance

or capitulation? ;)

8 posted on 07/31/2011 12:51:54 PM PDT by no-to-illegals (Please God, Protect and Bless Our Men and Women in Uniform with Victory. Amen.)
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To: SeekAndFind

“Cru”?

Isn’t that short for, um, “Cru ... sade”?


9 posted on 07/31/2011 12:52:55 PM PDT by Theo (May Rome decrease and Christ increase.)
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To: SeekAndFind

So now, when someone asks where they can find the “Campus Crusade for Christ”, direct them to the ROTC building. They are the ones who are directly combating evil in the world. Christ would approve, even if it wasn’t directly being done in his name.

The other guys are just praying for free stuff, and trying not to offend evil, because it will make evil angry at them, and they don’t want to deal with that, because it’s stressful.


10 posted on 07/31/2011 1:03:10 PM PDT by yefragetuwrabrumuy
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To: reaganaut

Facepalm ping...


11 posted on 07/31/2011 1:21:59 PM PDT by mrreaganaut (Don't do wacky dots. Wacky dots are bad.)
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To: SeekAndFind

Please, if you have children hitting the college campuses this year, tell them to go to the nearest CHURCH that isn’t afraid to call itself a House of God. One that isn’t afraid to implement a crusade to get The Word and the invitation out to those who need it. And get wise counsel through the wisdom of teaching The Word as it is written instead of some new age flim flam job.

The idea that using ‘Crusade’ and ‘Christ” is a barrier to doing their work on college campuses is fake and stupid. Their punk little minds hired a ‘branding’ firm to come up with the name ‘Cru’ which has no “meaning”, thus no barriers.

What is it? They think they have to do a sneak attack so nobody knows who they really are or what they’re doing?


12 posted on 07/31/2011 1:31:18 PM PDT by RowdyFFC
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To: SeekAndFind

Just disband the group and leave the field to the atheists and Muslims. I’m sick and tired of listening to this crap. The progressives have won. Look at congress if you doubt it. What, 22 conservatives?


13 posted on 07/31/2011 1:54:52 PM PDT by JimSEA (The future ain't what it used to be.)
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To: RowdyFFC

“Their punk little minds hired a ‘branding’ firm to come up with the name ‘Cru’ which has no “meaning””

It’s been called Cru by college students for at least 6 years I know of...


14 posted on 07/31/2011 1:56:04 PM PDT by aMorePerfectUnion (This message carfully checkd to misteakes by powerful softwhere)
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To: aMorePerfectUnion

But isn’t “cru” hinting at the word “crusade”, which has been deemed to be offensive????? So in capitulating to political correctness here, aren’t they still going to offend certain people with the name “cru”??? They are going PC but not really accomplishing what they hope to accomplish with this name change.

Just asking the question. I can not for the life of me figure out why an effective Christian organization would change its name to go PC in the world.


15 posted on 07/31/2011 2:02:35 PM PDT by Dilbert San Diego
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To: Dilbert San Diego
Old Logo


NEW LOGO


16 posted on 07/31/2011 2:06:06 PM PDT by SeekAndFind (u)
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To: Theo

RE: Isn’t that short for, um, “Cru ... sade”?

They just gave themselves a “CRU” cut.


17 posted on 07/31/2011 2:07:40 PM PDT by SeekAndFind (u)
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To: GeronL
FROM THE AMERICAN THINKER

The Truth about Islamic Crusades and Imperialism



Read the article here
18 posted on 07/31/2011 2:11:06 PM PDT by SeekAndFind (u)
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To: SeekAndFind

Very dispppointed by this name change......not a good decision.


19 posted on 07/31/2011 2:20:35 PM PDT by klb99 (I now understand why the South seceeded)
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To: aMorePerfectUnion

AND? For as long as I remember it’s been the Campus Crusade for Christ!


20 posted on 07/31/2011 2:25:00 PM PDT by RowdyFFC
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