Ping
It seems to me that people react big to stuff like this as Chick-Fil-A because there are so few opportunities to "talk back" anymore. There is, it seems, no political recourse. Anything we determine in the voting booth is rescinded by our Black-Robed Reptilian Masters. Even private expressions of their repugnance or moral reprobation against this foul vice can get you kicked out of a graduate program, denied a license, passed over for a promotion, or fired.
So naturally, when you get the opportunity to push back by buying a Spicy Chicken Sandwich or a T-shirt with your favorite Hairy Duck-Hunter on it, you do with with... I could say, with a vengeance.
Phil reminds me of John the Baptist. That's how I described J the B to my RCIA (adult convert) students --- and they got it!