You mean lie the hearts and minds of God's people.
Well that one is easy. He should clearly state that if one wants a sodomite civil union the church doors are closed and then tell them why. Why he even addresses the secular gay unions is unknown other than trying to strike a cord of reconciliation. Well he should be the one man on earth who should know there is no reconciliation with sin. Meaning he cannot bring ‘sanctified’ sin into the church.
Maybe Pope Francis needs to hire me as an advisor. His current advisors stink from a theological and political standpoint.