I read a few articles at least a year ago and it sounded like the liberal/progressive branch would keep the brand. The property would go with whichever side the church decides to join. I’ll have to look for the article -it’s been awhile.
The gist of the article was that the liberal/progressives successfully maneuvered to keep the name brand instead of having to create a new brand. In a normal world, they’re the ones leaving the original brand and would have to leave and create a new brand.
The new brand is the “Global Methodist Church”, which has been spearheaded by the Wesleyan Covenant Association. The WCA has been methodical (NPI), considered, prayerful and solicitous of input throughout the process and has come up with foundational documents that form a good starting place for “the next Methodism”, which is traditional Wesleyan doctrine.