Fads and trends always existed. Sullivan uses it wrong here anyhow.
Meme theory doesn't add anything. It's a pompous way to say fad.
Dawkins has made a good career as a Marxist masquerading as a scientist.
Since I believe in evolutionary theory and evolutionary psychology, I have embraced it as an explanatory theory. If you do not believe in evolution at all, I would expect you to reject it out of hand.
Sullivan is accusing Dowd of "running a meme". He is calling her on that and I understand and accept that.