The free exercise of consumer choice in the marketplace is a mob action? Unfair? Spitting at basic American values?
Are you saying the American consumer owes his dollar to Heinz and is responsible for ensuring the prosperity of any particular company's investors and employees? If so, that's news to me also.
I am sure you see the difference between free choice and enticing a group of people to take a coordinated action against someone --- for the sole reason of... not liking that person's name. In this case "person" is a company.
Are you saying the American consumer owes his dollar to Heinz No.