I don't understand what all the ruckus is about.
The article is about top drives, and I doubt that anyone who has posted even knows what a top drive is or what it does.
This is not a new fangled technological advancement. Top drives have been around for many years, and, for many years before they were called top drives, they were called power swivels, albeit much smaller versions.
They're a bear to rig up on land rigs, and there is a shortage of personnel to run them.
They have a much wider useage offshore which makes it feasible for Rowan to own them.