[GoreIsLove]

Assuming the poll is accurate, it is probably referencing the Bay Area as opposed to San Francisco. If 38% of San Franciscans were polled as supporting Simon, it would immediately show the poll to be inaccurate. Remember, in 1984, Mondale got 80% of the vote in SF to Reagan's 12%.

[lepton]

Assuming the poll is accurate, it is probably referencing the Bay Area as opposed to San Francisco.

It seems to be purporting to represent the San Francisco "media market" - whatever that is.