EXCELLENT!
They have this neat little device, called a captive bolt, which when fired, shoots out this 3/8 inch thick (about the size of a small bullet) bolt, that only shoots out 1.5 inches from the gun, they hold it up next to the skull then fire it. it shoots a small amount of skull into the brain, hence the cow/steer is momentarily stunned (no one knows if it is in fact dead or just "stunned", after which they hoist it up one one rear leg, slit the throat to start bleeding it, and 90 seconda later, it has been skinned, cut in half with a electric chain saw, disemboweled, had the three remaining feet amputated, head cut off, and into the cooler.
Personally, I think a bullet in the heart or brain is much more humane, but if you eat beef, and do not kill in yourself, that is what the meat processers do for you. Oh yeas, their motive is -gasp-profit.