As far as the Presidency goes (since that is what we are talking about), it is someone who seeks to keep America safe, strong militarily, open to business and capitalism, reduces taxes, appoints conservative, constructionist judges, promotes a healthier environment for traditional Western religious practice, and, most importantly, seeks to do whatever is necessary to keep the White House from the Left, even if it means giving ground with an electorate that is 50/50 right now.