[azcap]

It seems to me that most of the BK advertising I have seen lately assumes that the customer lives in a ghetto. McDonald's went through the same phase a while ago. Wendy's is the the only big chain that I haven't seen insult their customers intelligence and I give credit to Jack in the box for having the savvy to make fun of themselves and still build brand.

[lelio]

I'll also throw in that a major BK franchiser in the Puget Sound area went belly up, closing 15 stores. Is that the same anywhere else in the country? Its odd that no one has stepped in to reopen the stores. Maybe being a BK franchisee isn't such a hot business.

[John H K]

BK is definately better than McDonalds (McDonalds has the best fries if you get them fresh, though) what seems to kill BK is they can't market to kids for some reason. I don't think kids beg for BK the way they do for McDonald's.