Like this?
Posted on 07/30/2004 11:51:27 AM PDT by DemWatch
Dear Friends,
It has come to our attention that SUBWAY, an American company, is using this tray liner (see below for English translation) in their restaurants in Germany and across Europe. In a shameless and anti-American effort to increase sales in Europe, SUBWAY restaurants are promoting the film, "Super Size Me," a documentary about a man who gains weight by gorging himself at McDonald's for 30 days straight without any exercise. Learn more about “Super Size Me”, and its irresponsible message.
The most offensive part of this new advertising campaign is the display of an obese Statue of Liberty holding a burger and fries in her hands. The headline screams “Why are Americans so fat?” (The headline uses the German word “Amis” – a derogatory term for Americans.)
Simply put, SUBWAY’s advertising strategy is a new low in corporate behavior -- exploiting cultural tensions and inflaming anti-American sentiment abroad just to sell more sandwiches. It is appalling that SUBWAY, a U.S. company, would attack Americans and the Statue of Liberty in a time of war ... just to gain market share.
In response, the Center for Individual Freedom (www.cfif.org), together with Frontiers of Freedom (www.ff.org) and several other organizations, has launched its own campaign to demand that SUBWAY immediately end its anti-American marketing ploy.
To be effective, we desperately need your help!
An excerpt from today’s Houston Chronicle, which reported on this issue in a front page article, reads: "SUBWAY officials thought a tie-in with a movie featuring [Jared] Fogle and raising awareness about the nation's weight problem 'just seemed to make sense' for a company that has just launched a campaign to fight childhood obesity,” Kane said.
There you have it folks. No denial, no apology, no shame.
Please join us in demanding that SUBWAY immediately halt its anti-American propaganda scheme overseas. Call SUBWAY CEO Fred DeLuca today! Urge him to stop his cynical advertising campaign against the United States. The phone number for Mr. DeLuca at Subway's Executive Offices in Connecticut is 800-888-4848, ext. 1401.
I also want to encourage you to write letters to the editor of your local newspapers condemning SUBWAY for its anti-American marketing scheme. And to make this campaign successful, it’s critical that you help spread the word by forwarding this call to action to your friends and family.
We need your help. Let SUBWAY know that Americans refuse to tolerate their shameless gambit. Take Action NOW!
Sincerely,
Jeff Mazzella Executive Director Center for Individual Freedom www.cfif.org
Potato chips are over 40% oil.
Right-on. A 6" vegetable sub withOUT meat, mayo or oil is more fattening than a McDonald's hamburger. The "6 subs under 350 calories" thing they're pushing is a lie--who eats subs without cheese, mayo, and/or oil?
Some folks have no sense of humor.
Like this?
That's a great translation there, and yes, I realize it's from Townhall (probably via google). I think this falls in the pointed-ribbing-and-enforcing-stereotypes category somewhat like snooty French or cold Germans.
Yes, and also in print media, political cartoonists, etc.
"A 6" vegetable sub withOUT meat, mayo or oil is more fattening than a McDonald's hamburger."
Um, no:
6" Subway veggie delight: 230cal, 3g fat
http://www.subway.com/applications/NutritionInfo/nutritionlist.aspx?CountryCode=USA&ID=sandwich
McD's hamburger: 280cal, 10g fat
http://www.mcdonalds.com/app_controller.nutrition.categories.nutrition.index.html
LOL!!!!!
I hope Quiznos pans out...
These don't contain the cheese.
I'm not offended. It's true. When my mom and I were travelling through Europe, it became almost embarassing esp. in Venice where everyone walks. Nevermind Japan where my sister stayed for a year. If people think the stereotype about fat Americans is popular in Europe, they need to go to Japan LOL.
That is, these don't include the cheese--unless you can tell me how a 200 calorie piece of bread and 60 calorie cheese adds up to 230.
http://www.subway.com/applications/NutritionInfo/nutritionlist.aspx?CountryCode=USA&ID=breadfixin
Alright...Subway, Costco on the zero shopping list for the family.
"These don't contain the cheese."
True, but your statement ("A 6" vegetable sub withOUT meat, mayo or oil is more fattening than a McDonald's hamburger.")
is still untrue.
One would think that given the example that they used, it follows that they were trying to convey the notion of Americans as stupid, I think. After all, what rational person would eat at a fast food place that puts their health in danger?
.;-)
Learn more about “Super Size Me”, and its irresponsible message.
Hmmm...hmmm...tough choice. I'll stick with the big 'Q'...
You asked "who eats subs without cheese, mayo, and/or oil?" The truth is, a lot of people. In fact, the numbers are staggering. How rude for you to impose your own tastes on everyone else. The only LIE is that you actually think you know what you are talking about.
Because Subway BMT's taste sooooo good!
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