This will get many of you upset. But I can't stand Jeff Gordon for many reasons. What a prima donna. "The driver most likely to be labeled girlyman." He couldn't be seen near a bottle of Coke. Same for Johnson. While I enjoy the sport, I have no respect for the management.
Ditto for the Alltel, Viagra, and DeWalt drivers. All three have been photographed this year knocking down the same blue Powerade bottle in Victory Lane this year.
It was a six-week span of seeing that bottle being knocked out which had Coca-Cola officials fuming to NASCAR. If you paid money to be in Victory Lane only to see your product sent flying too many weeks in a row, your ROI is troubling.
Coca-Cola was tired of seeing their ROI stumble, and I'll say this as a business side: they needed something to stop their ROI slide to Pepsi.
Pepsi NNCS Drivers: 6, 9, 12, 17, 19, 24, 25, 48, 77