Let's compare this photo with one of Kerry on the Ski Slopes.
Or him on his 8,000 dollar Bicycle, spandex and race gloves.
Or Him on his 30K dingy going out the the Yatch.
Or him Wind Surfing.
This ad will be extremely effective for two reasons: It shows Bush as the compassionate fatherly figure that wants to protect children. It also is an excellent contrast with the Mary Cheney comments.