I think it's a double whammy effect, and the brilliant part of Rove's strategy.
Kerry voters have one thing driving them to the polls, Bush hatred.
Bush voters have two things. Love and admiration for the President, as well as distaste, distrust, and downright disgust with John Kerry.
Some will say Dean, "Why not lose being who we are?"
Some will say Gephardt, "He's moderate, experienced and he isn't a traitor to America."
Some will say Hillary, "We should have drafted her, she's the only one who can unite the party."
But Kerry is emblematic of the party: haughty, arrogant, cowardly, shortsighted.
He was the best candidate for the Dems and the worst as well.
And don't forget... Defense of marriage...
Love of country, love of family, love of God.