This isn't for the search results themselves.
This is about the ads that pop up on the left side when you do a search.
If you go over to
Google right now and search for Geico, you'll see what they are talking about.
That's Google's right to sell that space to whomever they want. It's also Geico's right to buy up that space.
Three of the top four results from the search are Geico related.
Besides, Google does a good job of differentiating between the "Sponsored Links" and the actual search results.