I would respectfully look at the whole picture before making a judgment on this, there was a representative from target on the radio here in central New Jersey, and the reason why they did this is because they were being sued for the possibility of thing sued by a "nonreligious" group that wanted equal access to soliciting donations, and I guess they just reach their point where they were just saying no to everybody, not saying it was the smartest way to handle the situation but it's what they did.
It was years ago when I read an article about the big business of charities but i doubt much as changed. It talked about the tremendous salaries made by officials at the United Way, the Red Cross (remember Elizabeth Dole?) and other big charities, and this was even before the Aramony scandal hit. The only exception was the director of the Salvation Army, who received a small salary, paid housing and a company car. I've directed my gifts to the SA ever since