[Darkshadow]

"Taking its cues from their media consumption habits, Current will offer short-form programming in the TV equivalent of an iPod shuffle. Its "pods" will be 15-second to five-minute segments that range from the hottest trends in technology, fashion, television, music and videogames, to pressing issues such as the environment, relationships, spirituality, finance, politics and parenting, subjects that young adults can rarely find on television"

[RightOnTheLeftCoast]

"Taking its cues from their media consumption habits, Current will offer short-form programming in the TV equivalent of an iPod shuffle. Its "pods" will be 15-second to five-minute segments that range from the hottest trends in technology, fashion, television, music and videogames, to pressing issues such as the environment, relationships, spirituality, finance, politics and parenting, subjects that young adults can rarely find on television"

Thanks for linking to the press release.

[Sigh.]

Where to start.

First, I can think of no Chairman of the Board less qualified to head a network than Al Gore.

Nor can I think of a Chairman of the Board less qualified to lead an endeavor with ambitions of being "smart," "fun," "fearless" or "independent" than Al Gore.

Nor can I think of a social trend more chilling than a generation incapable of being entertained in more than "15-second-to-five-minute segments".

But my expectation, frankly, is that this will flop. There's no doubt in my mind that the elevator pitch for this venture was "Get this: Sesame Street for twentysomethings. Teevee like an Ipod. How ssswingin' is that?" My bet: the condescension inherent in its premise will be a huge turnoff, as will be the whole notion of the bloated, pasty has-been that is Al Gore getting' jiggy with the youngsters.