Kind of... they say it was a stunt to raise awareness for child safety. Then they tell you to go adopt a dog, so it's also a stunt to raise awareness of homeless animals. But they also say they would never dream of hurting an animal, they both own dogs, so it's a stunt to raise awareness of animal cruelty. At the end, they say it's meant to propel the show. So it's a stunt to raise awareness of themselves. This much is probably true.
Fairly free advertising - can't beat it.