Ideas that make sense to normal, traditional American families.
That's the "conservative infrastructure".
Last I heard, the Democrats were "trying to figure out what our core values are" (Senator Barak Obama) and hiring a professional linguistics dude to teach them how to lie better. The Democrats have also decided that they need to swallow hard and learn to fake the religion thing.
Ah... I've a term for that, "The Conspiracy of the Common Sense", which is why the Right Wing appears to have a Vast Conspiracy...