Why is the Fair Tax (23%) sold as a sales tax like tax?
If it was a sales tax like tax the tax on a 100.00 item would be 23.00 when, under the fair tax, it is really 29.xx in tax on that 100.00 item.
Why attempt to mislead people on something as simple as the rate people will pay?
If you have a 23% income tax on a $100,000 income, you pay $23,000 in tax and you get $77,000. Turn that around: if you purchased a $77,000 item and paid $100,000 for it including the tax you would pay $23,000 (29.XX%) in tax and $77,000 for the item. The percentage is compared to current income tax.
People would be less inclinded to accept the idea if the proponents told the truth.