I recorded The Factor tonight and just saw the commercial. A man jumps out of the shower; in the next scene, he's in some sort of setting (maybe archaeological ruins in Egypt?) where he and other tourists are viewing some type of hieroglyphics. He interprets them as "Beware the curse of Akbar(sp?)".
He then gets zapped into a press conference, and then into a lab, where it is thought that he's a professor. But he says he isn't, and, of course "but I did stay at a Holiday Inn Express last night".
Thank you! This mystery was going to drive me to distraction!