[paulat]

I think the point is that if I tune into KVI during the morning drive time, I get to hear Kirby talk about issue X. Then when I return home from work and listen to Carlson, I'm still hearing about issue X. And sense they both have similar POVs, I'm not hearing anything new.

I agree...but you have to take into account host egos...they each think they have a "unique" take. If it's a big topic, they think no one can cover it like they can.

I still have to emphasize, however, that momentum builds on a topic during the day. The folks that don't get to expound in the AM will be the first ones on the phone in the PM.

Also...the audiences are not as similar as you might think.

[paulat]

Sorry for the triple post...every time I hit "Post," it gave me a "Sorry, an error has occurred" message