Does that mean that Louis Sheldon, Pat Robertson and James Dobson are gullible?
There is an irony about Sheldon calling his organization the "Traditional Values Coalition".
It does seem that Sheldon's family value is greed.
The National Review had an excellent series about Sheldon's behavior relative to legislation that would have allowed the reimportation of prescription drugs. Sheldon was apparently on the payroll of the drug companies.
The articles from National Review:
No, they trusted a person who hid his business dealings. But paybacks are a you know what.