I think this has far more to do with killing the broker business. I bet if you look deeper you will see this is related to those anti-EMigration forces out of the former soviet block countries.
I know a couple that met via "mail order" and are still married.
This will do NOTHING for online dating services since there is no "broker" invovled.
I think the issue in the USA is literally competition for feminist women who are in denial that NORMAL men have no interest in anything leftist or feminist.
At least you understand what is actually going on.