The idiot author is on a buzzword binge. This is an E-L-E-C-T-R-I-C car ONLY, there is nothing hybrid about it. And given the price mentioned, the total absence of performance and amenities (read: air conditioning) and the likely battery life, this is another rich man's toy with no true utilitarian market at all.
Now if it had an internal diesel generator (automatic, on-demand) and an air conditioner, perhaps it would make a little sense functionally, but then what would it cost?
Seems like it would be VERY hard to manage an a/c if you're sucking off a battery bank. I'm wondering how you'd even do heat. One thing about good old biogasoline, you get you get free heat as a byproduct, torque for the a/c, and plenty of electricity for accessories on top of getting from point a to point b.