ADD is what all normal boys have.There are only two treatment options:(1)Medication or (2)Hang up the cell phone, turn off the computer and the television and tend to the child's needs. Unfortunately, many times medication wins out.
You nailed that. Our son really needed the one on one attention and we did turn off the tv etc.
It worked... and when he got older he was able to handle the distractions of a classroom better.