[Uncledave]

"Even at $3.59, I was making 15 cents, but I was still giving 10 of those cents to MasterCard," he said.

So cut the price 15 cents a gallon for cash purchases. Sales will increase, it'll put pressure on MC, and the increased cash sales might have {cough, cough} positive tax benefits.

[Oberon]

So cut the price 15 cents a gallon for cash purchases.

Offering discounts for cash purchases violates oil company franchisee agreements and, in some cases, state law.

[ShadowAce]

MC doesn’t work that way. They get a flat rate right off the top. He cuts prices by 15 cents, and MC still gets their cut. He’ll end up losing money even more.

[rellimpank]

—yep—as I have been known to say when tipping in cash, “let your conscience be your guide”—

[GeorgiaDawg32]

if I’m not mistaken, a guy in Wisconsin(?) tried that. he cut his prices by .03 per gallon for seniors and was ORDERED by shell to raise his price to 9.2% above wholesale, NO discounts available. I believe he also stopped selling gas..

[jiggyboy]

So cut the price 15 cents a gallon for cash purchases.

A Chevron station in Sunnyvale has started to do that. Last time I checked they were $3.44 and offering 9c/gallon discount for cash, which put them at $3.35, only 2c above the very lowest price (Arco) in the area. That's the only station I've seen though.

[zeugma]

So cut the price 15 cents a gallon for cash purchases. Sales will increase, it'll put pressure on MC, and the increased cash sales might have {cough, cough} positive tax benefits.

In many states, the socialsts will put you in jail for that.  Why do you think Exxon stopped doing cash pricing?

[RC30]

Most credit card companies require you to charge the same price cash or credit. If you as a credit customer see someone offer a discount for cash, you can call the credit card company and they will have a talk with the merhcant. Technically/contractually if they want to take credit cards they have to keep prices the same between cash & credit. Also (although I see this done quite a bit) I believe most credit card companies don’t like minimum charge amounts.

[Old Professer]

Pay $3.44/gallon and sell it at $3.44/gallon; going to take a lot of volume.