Some of the persuaders IMHO (I’ve never read that book)
Repeat the name of product three times. (The brain’s THREE threshold. Anything repeated three times while in an acceptable mood will be remembered, and believed)
Play WANT - GET. (Show scene of what people WANT, then show what to GET ) WANT THIS? GET THAT!
The brain’s MAIN focus, while watching TV is on the exact DIRECT CENTER of the viewing screen.
Put the WANT(chicks in bikinis, happy children, happy sex life, etc) in the middle of the screen, then substitute PRODUCT NAME(GET).