He is a flaming liberal, but he pretends to be a centrist. Most voters aren't smart enough to know. Unfortunately, what elections come down to is who the uninformed voters like better.
“what elections come down to is who the uninformed voters like better.”
Actually, I’ll go you 1 better: they vote for whose name they recall better.
This is why stupid things like name-signs on lawns and bumper stickers work.