This isn't really their fault as they literally don't know any better. In those cases where we can change that perception, we need to seize the opportunity. It's why some of us do "take a friend to the range" days. Find a complete N3wbie and run 'em through a fun shoot. School 'em on basic safety and let them blast away some of your ammo supply.
I've changed more than one mind doing that. The Gods willing, I'll be able to do it again soon...