Exactly.
The Press routinely used "George Herbert Walker Bush" as his name in an effort to paint and portray him as a rich, elitist, Republican that could care less about the average person.
The same with Dan Quayle. Dan Quayle hated to be called "James Danforth Quayle" for the same reasonas "James Danforth Quayle" because Rather knew that it really irritated Quayle.
The same with Dan Quayle. Dan Quayle hated to be called "James Danforth Quayle" for the same reason. Dan Rather repeatedly called him "James Danforth Quayle" because Rather knew that it really irritated Quayle.