Pinging to this truly excellent read about the jihadists and the WOT.
This appears to me to be the most significant statement for the USA. It is failure that has them rethinking their current strategy. The proper way to think about his article is "Since this strategy is losing the people, then we declare this strategy to be wrong."
No one is saying that the act of murdering innocent civilians is wrong. The difference between a soldier and a terrorist is that the terrorist intentionally targets innocents as part of his strategy. A soldier targets the enemy's military and military capabilities.