It is accomplished by drilling, below ground heating and pumping. The top side is essentially undisturbed.
Raytheon has a similar method using radio frequency technology to release the oil without removing the shale.
http://www.shell.com/home/content/usa/aboutshell/shell_businesses/upstream/locations_projects/onshore/mahogany/dir_mahogany.html
http://www.raytheon.com/newsroom/feature/oil_shale06/
Can you use salt water steam?