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This is a good article. Reagan was a man that regular folks identified with. When McCain did it, he seemed like a phony. His reactions appeared calculated rather than sincere. Sarah was obviousy a breath of fresh air, but McCain felt stale in comparison.

Meanwhile, while the conservative values are timeless, the conservative message came off as stale and boring too.

So what do we do? First we determine where we strayed. We repent. And we earn the trust of the people once more. That will not happen overnight. It will take time. But we need to have a message that is rooted in an intense interest for people rather than mere adherence to an ideology.

And herein we have a challenge: we are great at advance the what of conservatism, but not the why. Why these values matter to a guy driving a truck or a single mom.

But we have time. Let's take the time to reconnect to our roots, our values, our history. I think we can do that.