And you should understand that there were/are PUMAs. And you should also understand that for some democrats, the party has left them, just like it did for Regan.
You might want try asking Phoenix a few questions. I did on another thread and basically got the above answers.
The PUMA phenomenon is based on a negative, that's neither useful nor powerful. If those folks are attracted to conservative values that's fine but just voting against someone is inadequate. Your PUMA friend should choose Fred over Hillary. We don't need to dilute our core conservative values any further leftward, we need to do the opposite.