That is the key question. Who created the fake identity.
The website, eisenstadtgroup.com is private listed via WhoIs, so not much there we can get.
It was created 12/2007.. checking for the oldest cached versions to see if that reveals anything...
This site has done some great research that someone may be able to expand on...
http://shakespearessister.blogspot.com/2008/06/conservative-blogger-m-thomas.html